I already loved that Apple released major updates of its desktop operating system for far less than the price Microsoft does for Windows. I'll love it even more if it turns out the next version of OS X is also free. I love, absolutely love, that Apple has made the Mavericks upgrade free for those who have purchased Macs. Moreover, if you haven't upgraded to Snow Leopard, the OS X released in 2009, you'll need to spend $20 to do that first, to then get your "free" Mavericks upgrade.ĭon't get me wrong. That's instead covering the cost of OS X within the price of a Mac. Getting the operating system included along with the price of a computer isn't getting it for free. You only get Mavericks for free if you have purchased a Mac. And if you are using a Mac, you paid for that Mac. Go over to the Apple Store now and try to download your free copy of the latest version, Mavericks. Let me deal with the "OS X is free" myth first. The price of an operating system is a sideshow compared with the cost of hardware, and more importantly, when you consider the shift from PCs to tablets. Even if you want to buy that argument, it's unlikely to be a major factor in shifting people from Windows to Mac. I've read a number of headlines talking about Apple's new policy of giving OS X away for "free" and how that might harm Microsoft's future.
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